An open minded pursuit of the truth in your data reveals the behaviors of market segments, and we partner with your team to develop strong hypotheses for maximizing your marketing returns. We pursue projects that deliver more than 25% profitability lift in the focus area, and structure the rigorous analytics underlying our approach so as to deliver immediate impact and be 'self-funding' within the financial year.
Cross-sell profitability, incentive optimization, customer-level marketing investment optimization, and affinity/rewards marketing strategies are a few of the specific areas we have treated with this approach.
The underlying response, profitability, and behavioral models we develop on client data are typically deployed and maintained in our client systems as part of a dynamic marketing strategy long-term, so that your business can continue to adjust as the environment changes.
We go further than other consultants to integrate our findings into your business. We build practical tools your team can use to streamline everyday decisions in a way that supports your overall strategy.
Examples of our work and views in this area are expressed in the following presentations and papers:
Presentation: How to Manage Risk in a Deteriorating Credit Environment
Presentation: Applications for Segmentation and Scoring
Presentation: From Risk to Profitability
Paper: The Future of Credit Card Rewards Programs
Paper: The Cost of Bad Customer Service
The image below is a snapshot of a sample interface designed for a client to provide immediate feedback on the P&L implications of various pricing strategies.
Consumer Credit Pricing Model
